Stop Paying OTA Commissions
On Guests You Could
Book Directly.
We build, launch, and manage paid campaigns that turn browsers into direct bookings — so you keep the guest relationship, the data, and the margin OTAs take from every reservation.
Free strategy call · No commitment · Response within 24 hours
Great Property. Great Reviews.
Still Paying Booking.com's Cut.
Your guests love staying with you. But most of them found you through an OTA, and you're paying 15–25% commission for a relationship that should be yours.
OTA Dependency
Booking.com and Expedia bring volume, but every reservation costs a cut of your margin — and you never get their contact info.
No Repeat-Guest Engine
Past guests who'd happily rebook directly have no reason to — you have no list, no retargeting, no way to reach them again.
Seasonal Gaps
Shoulder-season occupancy dips because there's no active demand generation — you're just waiting for OTA traffic to show up.
Generic Social Content
Pretty photos on Instagram don't convert to bookings without a paid strategy behind them driving people to book.
Case Study — What This Looks Like In Practice
A Boutique Hotel Stopped Paying OTA Commissions. 114 Direct Calls and 277 Email Captures Later — They Own Their Customers.
The Beach at Bude · Cornwall, UK · Google Search & Display
Campaign Results
Total Impressions
244,422
Unique Paid Visitors
5,395
Email Captures
277
↑ Direct submit actions tracked
Cost Per Click
£0.55
↓ Well below market rate
Calls From Ads
114
Direct ad attribution
Booking Initiations
1,534
Room reservation clicks
The Challenge
A boutique beachfront hotel in Cornwall relying entirely on OTA platforms for bookings — paying commission on every reservation and owning none of the customer relationship.
The Outcome
We ran Google Search and Display targeting vacationers actively searching to book in Cornwall. High-intent audience, precise timing — 1,534 booking initiations and 114 direct calls, all tracked, all attributed.
Before working with 9 Side Media, our social presence was nonexistent and we relied entirely on OTA bookings. Now we're getting direct enquiries every week and the content genuinely represents our property.
The Beach at Bude — Cornwall, UK
Results like these are built on strategy, targeting, and continuous optimisation — not guesswork. Book a call to see what this could look like for your business.
The 90-Day Direct-Booking System
Full Campaign Build
Strategy, audience research, creative direction, ad copy, and full account buildout — done before a single dollar is spent on ads.
Precision Targeting
We target travelers actively searching to book in your area, plus retarget past guests and site visitors who didn't complete a booking.
Performance Reporting
Monthly reports on bookings, calls, and cost per reservation — not just impressions and reach.
Ongoing Optimisation
Weekly creative testing, bid adjustments, and audience refinement. The campaign gets smarter every week it runs.
Full Campaign Setup
Pixel, GTM, conversion tracking, account buildout — all handled in onboarding.
Performance Reporting
Monthly reports with real numbers — reach, leads, cost per result.
You Own Everything
All accounts, creative assets, and data belong to you from day one. No lock-in, ever.
Who Is This For?
This Is For:
This Is Not For:
FAQ
Hotel & Hospitality Questions.
Direct bookings, first — they're what actually gets measured and what actually reduces your OTA dependency. Brand and content work still matters, but it should feed the booking campaigns rather than run as its own disconnected effort.
Booking-engine conversion tracking, call tracking, and a longer attribution window than a typical retail campaign — travel decisions rarely happen in one session, so the reporting has to account for that instead of only crediting the last click.
Yes. Anyone who's visited your site or stayed with you before is a warmer audience than a cold search click, and putting a direct-booking offer in front of them is usually cheaper and more effective than competing for new demand on an OTA's own search results.
Enough to generate a real signal — a budget that only produces a handful of clicks a day can't tell you what's working. We usually recommend starting around $2,000/month in spend and adjusting from there based on your market and season.
Three Ways To Work With Us
Every engagement starts with a strategy call where we scope the right track for your business, budget, and goals.
+ $2,000+/mo ad spend paid directly to platforms
Best for businesses with existing content ready to run.
+ $2,000+/mo ad spend paid directly to platforms
Best for businesses needing content built once, then run.
+ $2,000+/mo ad spend + monthly shoot retainer (scoped on call)
Best for businesses needing a continuous content and ads engine.
All tracks include a $1,000 onboarding fee covering pixel setup, GTM, account buildout, audience research, and your 90-day launch roadmap. Ad spend is paid directly to the platforms — minimum $2,000/mo recommended for meaningful results. Not sure which track fits? We'll figure it out on the call.
Taking on a small number of founding clients at a reduced rate in exchange for a documented case study — ask about it on the call.
Currently accepting a limited number of new clients. Every engagement starts with a free strategy call — no pitch, no pressure.
One Call. Your Full 90-Day Direct-Booking Roadmap. No Charge.
We'll map out your OTA-independence strategy, creative direction, and targeting — then you decide if we're the right fit.
Free · No commitment · We'll reach out within 24 hours