Stop Living Off The
January Rush.
Build A Real Pipeline.
We build, launch, and manage paid campaigns that turn trial offers into real membership leads — all year, not just for six weeks after New Year's.
Free strategy call · No commitment · Response within 24 hours
Great Coaching. Great Results.
Still Living Season To Season.
Your members love what you do. But new membership still swings hard with the calendar, and there's no consistent system bringing in trials the rest of the year.
Seasonal Membership Swings
January is packed. By March, lead flow has quietly dried up with nothing active driving new trials.
Likes, Not Leads
Boosted posts get engagement, but engagement doesn't fill a class or a training slot — there's no funnel behind the content.
Weak Trial-To-Member Funnel
People click the ad but the path from there to an actual visit or sign-up is unclear or has too much friction.
Referral-Only Pipeline
Every new member traces back to someone else's word of mouth — there's no system generating new leads on its own.
Why 9 Side Media — Gyms, Fitness & Sports
Built On Real Ad-Account Experience — And An Actual Sports Photography Background.
We're early in the fitness vertical specifically — which is exactly why we're not going to show you numbers we can't back up. Here's what we bring instead.
Real Ad-Account Management
Day-to-day experience managing live paid ad accounts — building targeting, testing creative, and optimising toward cost-per-trial-signup across Meta and Google. That discipline transfers directly to membership lead generation.
Real Sports & Fitness Creative Experience
Active sports photography and videography work, including credentialed coverage for a USL professional soccer club. Creative for this vertical isn't a guess — it's built from real experience shooting athletes and training environments.
Honest Reporting From Day One
You'll see real numbers from your own campaign — trial signups, cost per lead, cost per click — from the first reporting cycle. No borrowed case studies standing in for your results.
Direct Access, Not A Junior Account Manager
You work directly with the person building and running your campaigns — not routed through an account manager relaying updates from someone else.
Book a call and we'll walk through exactly how this would work for your membership goals, your seasonality, and your budget — no fabricated numbers, no pressure.
The 90-Day Membership & Trial System
Full Campaign Build
Strategy, audience research, creative direction, ad copy, and full account buildout — done before a single dollar is spent on ads.
Precision Targeting
Local radius targeting, interest and lookalike audiences built from your actual member base, and retargeting for anyone who's clicked but hasn't booked a trial.
Performance Reporting
Monthly reports on trial signups, cost per lead, and which offers are actually converting to memberships — not just reach and impressions.
Ongoing Optimisation
Weekly creative testing, bid adjustments, and audience refinement. The campaign gets smarter every week it runs.
Full Campaign Setup
Pixel, GTM, conversion tracking, account buildout — all handled in onboarding.
Performance Reporting
Monthly reports with real numbers — reach, leads, cost per result.
You Own Everything
All accounts, creative assets, and data belong to you from day one. No lock-in, ever.
Who Is This For?
This Is For:
This Is Not For:
FAQ
Gyms & Fitness Questions.
A trial or intro offer, almost always. Leading with a price point filters people out before they've experienced the space or the coaching — a low-friction trial gets more people in the door, and the sale happens in person, not in the ad.
We don't treat January as the whole strategy. Budget and creative shift around it — heavier spend and New Year messaging in December/January, then a steadier always-on trial campaign the rest of the year so March and August aren't dead months.
Yes — that's usually one of the highest-converting audiences available, since they've already shown interest. A follow-up offer or a different angle (class schedule, coach spotlight, member results) often closes people the first ad didn't.
Both have a role. Photos are cheaper and faster to produce and work fine for offer-driven ads. Video — training clips, coach intros, facility walkthroughs — tends to build more trust before someone ever visits, which matters more for higher-commitment memberships.
Three Ways To Work With Us
Every engagement starts with a strategy call where we scope the right track for your business, budget, and goals.
+ $2,000+/mo ad spend paid directly to platforms
Best for businesses with existing content ready to run.
+ $2,000+/mo ad spend paid directly to platforms
Best for businesses needing content built once, then run.
+ $2,000+/mo ad spend + monthly shoot retainer (scoped on call)
Best for businesses needing a continuous content and ads engine.
All tracks include a $1,000 onboarding fee covering pixel setup, GTM, account buildout, audience research, and your 90-day launch roadmap. Ad spend is paid directly to the platforms — minimum $2,000/mo recommended for meaningful results. Not sure which track fits? We'll figure it out on the call.
Taking on a small number of founding clients at a reduced rate in exchange for a documented case study — ask about it on the call.
Currently accepting a limited number of new clients. Every engagement starts with a free strategy call — no pitch, no pressure.
One Call. Your Full 90-Day Membership Roadmap. No Charge.
We'll map out your trial funnel, creative direction, and targeting strategy — then you decide if we're the right fit.
Free · No commitment · We'll reach out within 24 hours