Performance Marketing for Home Services Businesses

Stop Relying On Truck Signage
For Your Next
Service Call.

We build, launch, and manage paid campaigns and local visibility that bring in calls and booked jobs — so lead flow doesn't depend on who happens to spot your truck.

5+ Years paid media
4 Platforms managed
1M+ Campaign impressions
90 Day engagement

Free strategy call  ·  No commitment  ·  Response within 24 hours


Great Work. Great Customers.
Still Invisible When People Search.

The jobs you finish look great. But when someone searches for your service in your area, you're not the one showing up — and the calendar still swings hard with the seasons.

📅

Seasonal Demand Swings

Business booms in peak season and goes quiet the rest of the year, with nothing active to smooth out the gaps.

🔍

Not Ranking Locally

When someone searches for your service nearby, a competitor shows up first — on Search, Maps, or Local Services Ads.

🌟

Not Enough Reviews

Google Local Services Ads and Maps ranking are both review-gated — and outreach for reviews has never been systematic.

📣

Referral-Only Pipeline

Every job traces back to word of mouth — there's no system generating new leads that isn't dependent on someone remembering your name.

Why 9 Side Media — Home Services

Built On Real Ad-Account Experience — Including What It Actually Takes To Rank Locally.

We're early in the home services vertical specifically — which is exactly why we're not going to show you numbers we can't back up. Here's what we bring instead.

Real Ad-Account Management

Day-to-day experience managing live paid ad accounts and Google Business Profiles — building service-area targeting, testing creative, and optimising toward cost-per-lead across Meta and Google.

We Know The Review Problem

Google Local Services Ads is a review-gated system — zero reviews means you can't rank regardless of budget. We build honest review-outreach into the plan instead of pretending budget alone fixes it.

Honest Reporting From Day One

You'll see real numbers from your own campaign — calls, form fills, cost per lead — from the first reporting cycle. No borrowed case studies standing in for your results.

Direct Access, Not A Junior Account Manager

You work directly with the person building and running your campaigns — not routed through an account manager relaying updates from someone else.

Book a call and we'll walk through exactly how this would work for your service area, your seasonality, and your budget — no fabricated numbers, no pressure.



The 90-Day Local Lead System

⚙️

Full Campaign Build

Strategy, audience research, creative direction, ad copy, and full account buildout — done before a single dollar is spent on ads.

🎯

Precision Targeting

Service-area targeting matched to where you actually work, Local Services Ads and Google Business Profile optimisation, and retargeting for anyone who's visited your site.

📊

Performance Reporting

Monthly reports on calls, form fills, and cost per lead — not just reach and impressions.

🔄

Ongoing Optimisation

Weekly creative testing, bid adjustments, and audience refinement. The campaign gets smarter every week it runs.

⚙️

Full Campaign Setup

Pixel, GTM, conversion tracking, account buildout — all handled in onboarding.

📊

Performance Reporting

Monthly reports with real numbers — reach, leads, cost per result.

🤝

You Own Everything

All accounts, creative assets, and data belong to you from day one. No lock-in, ever.

Optional Add-On

Monthly Content Creation

Already have strong content? We'll run with it. Need creative too? We come on-site, shoot before/after and job-in-progress photos and video, edit with scroll-stopping hooks, and build a library of assets made specifically to perform in paid ads. Scoped per client based on shoot frequency and volume — discussed on your strategy call.


Who Is This For?

This Is For:

✓ Landscaping & lawn care companies
✓ Pool service & maintenance businesses
✓ Home watch & property care businesses
✓ General contractors & trades
✓ Businesses with a defined service area
✓ Any home services brand with an existing website

This Is Not For:

✗ Businesses looking for a "quick fix" in 2 weeks
✗ No website — web dev is not included
✗ No budget for ad spend on top of management
✗ No reviews and unwilling to build toward them
✗ Those who don't want to review results together
✗ Anyone not serious about structured local growth

FAQ

Home Services Questions.

Often both, but they solve different problems. Local Services Ads shows up at the very top for local searches and charges per lead, but it's review-gated — you need a real review history to be eligible. Regular Search and Display ads work regardless of review count and can run while you build toward LSA eligibility.


Three Ways To Work With Us

Every engagement starts with a strategy call where we scope the right track for your business, budget, and goals.

Track 1
$4,000
flat upfront · 3-month engagement
You provide creative assets
✓ $1,000 onboarding + $1,000/mo management
✓ Full campaign strategy & build
✓ Meta, Google, TikTok or LinkedIn
✓ Pixel, GTM & conversion tracking
✓ Monthly reports + optimisation

+ $2,000+/mo ad spend paid directly to platforms
Best for businesses with existing content ready to run.

Track 3
$4,000+
flat upfront · 3-month engagement
Ongoing creative production
✓ Everything in Track 1
✓ Monthly on-site content shoots
✓ Ongoing creative production
✓ Volume & frequency scoped on call
✓ Full creative pipeline — shoot to live ads

+ $2,000+/mo ad spend + monthly shoot retainer (scoped on call)
Best for businesses needing a continuous content and ads engine.

ℹ️

All tracks include a $1,000 onboarding fee covering pixel setup, GTM, account buildout, audience research, and your 90-day launch roadmap. Ad spend is paid directly to the platforms — minimum $2,000/mo recommended for meaningful results. Not sure which track fits? We'll figure it out on the call.

Taking on a small number of founding clients at a reduced rate in exchange for a documented case study — ask about it on the call.


Currently accepting a limited number of new clients. Every engagement starts with a free strategy call — no pitch, no pressure.

One Call. Your Full 90-Day Local Lead Roadmap. No Charge.

We'll map out your service-area targeting, creative direction, and local visibility strategy — then you decide if we're the right fit.

Free  ·  No commitment  ·  We'll reach out within 24 hours